
Copywriting
Copywriting - Engaging copy that captivates the audience and drives results. I have repeatedly been given writing project outlines, including a topic, details to include and an objective to support. I have done this with business letters, presentations and business and communication e-mails.
My initial website, www.naturascripts.com, was primarily marketing for Melaleuca, “The Wellness Company,” writing advertisements and marketing pieces. Due to a family emergency, I was distracted from this venture at that time. I have resurrected NaturaScripts to primarily focus on Naturopathic Medicine, but will be adding this marketing, among other products and referring other natural products.
I have a great deal of experience with writing copy and content included in my Technical Writing in most of the industries in and around the Houston, Texas area, including:
- Computer software - ResWare Training Manuals, for all 50 states for Stewart Title
- Finance - Reports, Budgets and Brochures for instructions, including:
- Pennzoil-Quaker State
- Enron
- First Southwest Company (Investment Banking firm for numerous Texas municipalities, including the State of Texas, numerous cities, counties, toll road authorities, municipal utility districts, etc.)
- Houston Community College
- Chevron Africa and Latin America E&P
- Arthur Anderson project for Waste Management
- Deloitte & Touche
- KPMG
- PricewaterhouseCoopers (PwC)
- National Space Biomedical Research Institute (NSBRI), including NASA and Baylor College of Medicine Space Medicine Program
- Stewart Title
- Medical and health care – Kelsey-Seybold/MedPartners & PacifiCare
- Pharmaceuticals – Pfizer and Astellas Pharma
Here are some major examples of my writing:
- Instruction manuals – SuccessFactors Training Administrator Manual, among others
- E-learning content – Multiple types of e-learning content for Stage Stores, Stewart Title, PricewaterhouseCoopers (PwC), Pfizer and Astellas Pharma
- Business proposals
- Requests for Proposal
- Responses to Requests for Proposal
- Statements of Qualification
- Company documents of all types (as Executive Administrative Assistant, Executive Assistant, Legal Executive Assistance and Human Resources Executive Assistant)